A company’s online reputation will now dictate how much new business a company can obtain in many situations. The prevalence of online review sites like Yelp will help customers to know which services and products are worth purchasing and to identify which companies are good to deal with.
Companies with poor online reputations will often find It difficult to attract new customers. The presence of poor reviews can seriously deter a company’s future revenues and it is therefore essential for companies to find ways to minimize these negative reviews. Think about whether you would buy products from a company that has many negative comments on it or if you would consider the products of a competing company with better reviews.
One way that companies manage the presence of poor reviews and comments on their business is through an online reputation management service. These services will review the reputation that your business has online and will help to take steps towards improving that reputation. This improvement can come in many forms and varies from company to company. One business that provided an excellent service is Business Reputation.
Business Reputation worked to rehabilitate the reputation of a company that had a series of negative reviews on it. To improve the reputation they accumulated the reviews and provided recommendations for the business that helped them to rectify the grievances that they have. Then they obtained a variety of positive reviews for the company which were promoted and placed under the forefront of Internet search results so that new customers would focus primarily on these results.
The reputation of a business online will greatly weigh on the success of the business with positive reputations leading to increased sales and business growth and poor reputations harming the overall business. Having a third party manage the process can greatly contribute to the company’s online reputation without distracting or stressing out the management of the business. It is also essential for all businesses, whether they sell online or only in physical stores.
According to Moz.com, one negative article showing up in the search results about your company can cost you 22% of your customers. If you have three negative articles showing up, that number goes up to 59.2%. If there are four or more negative articles showing up, you will more than likely go out of business as you can potentially lose up to 70% of your customers.
That alone should tell you how important it is to manage your reputation online. One bad review can go viral and be seen by millions of people. That means within a matter of minutes your reputation can be completely ruined.
If you have found yourself dealing with a lot of negative press, here are 3 ways you can bury those bad articles and regain control of your reputation.
#1 – Set Up Several Social Media Profiles
As you very well know, social media rules the world. And these days, search engines rank social media profiles just like they rank websites. Having a business and personal social media profile is a great way to dominate the top spots in all the major search engines. Set up profiles on all the top social media sites.
#2 – Get A Domain Name That Matches Your Name
While you probably already have a domain name for your business, chances are you don’t have one that matches your name. If your name is not available, get as close to it as you can. Once you have your new domain name you can set up your website showing your resume and a portfolio of your work. Now, anytime someone searches for your name they will get your website.
#3 – Hire A Professional
Sometimes the best option is to hire a professional. Bury Bad Articles, a new reputation management company, can help you get rid of all the negative press so you can focus on running your business. To learn more visit them online at www.BuryBadArticles.com and request a free quote.
Why Push Down Negative Content In Search Engine Results?
This is a good question. Why would you want to put negative articles about your self or your firm towards the bottom of search engine results like Bing, Yahoo and Google? The answer to that question is these negative articles and content can badly damage your reputation. A poor reputation can destroy credibility. A lack of credibility in today’s increasingly digital world can really hurt a company’s sales.
The loss of revenue from a damaged reputation is especially pronounced if you are a client that offers a professional service such as financial advising, law service, medical service or design. People now look up companies and individuals on the internet on an ever increasing basis before they decide to purchase a product or hire a service. The internet is now seen as a way of establishing whether a company is trustworthy, safe to buy from and if they offer a quality product.
In the case of professional services, if an individual spots negative content about a person who offers professional services, the likelihood of that person hiring the professional is greatly diminished. Even a single bad article can wreck havoc on a person’s reputation and consequently their business. This is especially profound if the negative article is ranked at or near the top of search engine results. When it comes to search engine results in today’s digital world, your first impression states a lot about who you are. It can also sometimes determine what people think of you without digging deep in your background and into the story behind the negative content.
How Are Negative Articles Pushed Down?
Negative articles are brought down in ranking in a variety of ways. The most effective way is through white hat tactics, like online reputation management. This involves the creation of positive content to counteract the negative and sometimes false attacks found on the net about a person or firm. Creation of new content can include building a personal website, a personal blog, social media profiles and press releases. It can also involve SEO. Search engine optimization is what determines where a page ranks in a search engine result page.
Bury Bad Articles, A Company That Pushes Down Bad Articles
An example of a company that puts negative and false publicity where it belongs is a company called Bury Bad Articles. This firm provides a free, no obligation estimate of what it will cost and take to push your negative content on the web down in the search engines. Their work is also guaranteed. You will be given a refund if you find their work to be ineffective or are not satisfied with the job done by Bury Bad Articles.