Billy McFarland is a popular American Businessperson. He has specialized in the integration of technology to the community. He is the founder and Chief Executive Officer of Spling. Moreover, he is the founder of Magnises, an exclusive social and business club.
Magnises gives members special deals and offers to attend different events. Members have been able to get special deals that allow them to attend several events. These events are only accessible through the company’s black card.
According to Forbes, Billy McFarland started the Magnises card in 2013. The card became fully operational in 2014. The objective of the entire company was to build a technology-based community. The community was to be connected through the black card.
When starting the idea, Billy McFarland focused on creating a product that would interest millennials. His target age group were people between the ages of 21 to 35 years. Magnises appeals to people that work in finance, technology, and fashion.
Members that would like to join the community have first to fill in an online application form. Before joining the club, they have to attend a phone call interview and get approved by the Magnises team. The company always seeks clients that want to be engaged.
The idea of the social program came to Billy McFarland surprise. He was seated at dinner with his friends. They were discussing the benefits of the popular American Express card. The identified ways that card had transformed the marketing and business world. However, they realized that no such card is relevant for millennials below age 35. Billy McFarland to build one. He created a card the involved a network with the community.
According to the growing entrepreneur, Magnises is less on the card and more about connecting people. Individuals that want a networking community in New York City will get the best experience. Members can connect through a card that is highly relevant in their daily lives. McFarland has had success with technology from a young age of 13. He attended Bucknell University before dropping out to create Spling. His ability to think outside the box has earned him an exclusive reputation for innovation.