Kate Hudson’s athletic apparel brand Fabletics is only a few years old, but the company has already earned the loyalty of millions of subscribers who can’t get enough of the brand’s cute apparel and convenient way of shopping.
When Hudson created Fabletics, she followed the subscription-based retail model. Customers can purchase Fabletics apparel right off of the company’s website or they can choose to become VIP members. VIP members receive a full outfit in the mail each month for a monthly fee of $49.95.
Thanks to the success of this innovative business model, Fabletics has managed to open up several brick-and-mortar stores across the country and now boasts millions of Instagram followers.
There are many things that customers love about Fabletics. From the clothes themselves to the unique subscription model, fans can’t get enough of Hudson’s athletic apparel brand. Here are the top 5 things that real VIP members love about Fabletics.
- The Selection
According to online review website Trust Pilot, Fabletics VIP members are delighted by the enormous selection of cute and versatile pieces that the brand offers. The website is stocked with what seems like thousands of different sports bras and leggings and even offers cute jersey dresses and jackets that are stylish enough for a casual dinner date.
- The Sizes
Trust Pilot reviewers can’t stop raving about the selection of sizes available. While many athletic apparel companies cater more to smaller women, Hudson was adamant that her brand would make products for a diverse group of women.
- The Convenience
The ladies at lifestyle blog The Krazy Koupon Lady love the convenience of the subscription model. When you sign up to become a VIP member, you fill out a survey about your tastes and preferences. Then, Fabletics picks out an outfit for you and sends it right to your door.
- The Quality
Fabletics VIP members like Teri Hutcheon are fans of the quality of Fabletics apparel items. These clothes use high-tech materials that can withstand intense workouts. The clothes don’t shrink in the wash and the prints and colors don’t fade over time.
- The Value
Almost unanimously, VIP members are most impressed by the value of Fabletics products. For just $49.95 each month, they receive a full workout outfit. Many competing athletic apparel brands charge that amount for just a pair of leggings.
The subscribers have spoken. If you love cute athletic gear and you haven’t yet checked out Fabletics, visit the website to learn more about the VIP program.